Project Breakdown
ITI Revamps Marketing Strategy to Align With New Business Model
The Challenge
Since 2020, U.S. businesses manufacturing overseas have faced unprecedented issues brought on by the pandemic and geopolitical uncertainty. To help its clients overcome these complex challenges, ITI Manufacturing evolved its service offerings to enable supply chain visibility, predictability, and accountability through turnkey solutions.
ITI turned to SPARK to help redesign its website, content, and email marketing to align with its new business model and brand identity.
Project Breakdown
- Medium
- Web Design & Digital Marketing
Timeline
- Ongoing Partnership
Size of Team
- 1 Account Manager
- 1 Developer
- 1 Designer
- 1 Content Lead
KPIs
Increase SEO performance
Increase organic traffic
Increase lead generation
The Solution
ITI and SPARK worked closely together to revamp ITI’s online presence and to position them as an industry leader. SPARK’s team delivered a fresh website with new designs, messaging, and marketing videos.
Once the new website and branding were launched, SPARK continues to help ITI execute a multi-faceted digital marketing strategy that focuses on lead generation through content marketing, social media, and email automation to engage its target audience.
Services provided
- Web design
- Brand & Messaging
- SEO
- VIDEO MARKETING
- SOCIAL MEDIA
- Marketing automation
- print marketing
Technology used
- WordPress
- mailchimp
Client Review
